At GridLess Media Solutions, we know that marketing in the outdoor industry isn’t just about selling products—it’s about innovating, inspiring, building community, and making an impact. We specialize in brand strategy, content creation, and social media growth for overland, off-road, and adventure brands that want to stand out.
Built for the Wild. Engineered for Growth.
Overlanding didn’t start as a branding opportunity or a business idea for me. It started as a way to reset.
I’ve always been someone who adapts. Moved around a lot. Learned to figure things out, start over, keep going. What stuck through it all was the outdoors—hiking trails in New Mexico, chasing the horizon, finding peace in the quiet places.
At 17, I joined the Marines. I spent four years learning how to lead under pressure, think fast, and make things happen when the stakes were high. That mindset drives everything I do.
After the military, I went from retail leadership to vet consulting, and eventually landed in fintech sales. By 2013, I was helping companies grow from the ground up—learning how to build brand strategy, drive revenue, and tell better stories. Most of the time with zero budget and a whole lot of hustle.
But in 2019, my life changed.
I was 450 pounds and worn out. I committed to change—not just physically, but mentally. I got back outside. Started moving again. And somewhere between the trails and the open road, I reconnected with the version of myself I’d forgotten.
When COVID hit everything went remote—and I realized I didn’t need to stay put. I started traveling more. Camping. Exploring. I took a two-week trip to Utah and came back with a clearer mind and a new sense of purpose.
Overlanding wasn’t just a weekends to me anymore. It was a lifestyle. One that helped me heal, think bigger, and build something of my own.
In 2022, after being laid off from the company I helped scale, I decided I wasn’t going back—I was building forward.
That’s how GridLess Media began.
3 Weekly Posts
1 Platform
Monthly Reporting
Startups and Local Shops - this is your jam
$3250 / Month
4-5 posts per week on 2-3 platforms
2 Content planning calls per month
Monthly Reporting
Best for Brands with regional reach
$5500 + / Month
All Basecamp and Trailblazer features
Community engagement
Slack and voice support
National Sponsors & Rugged Product Brands
Hang out in the high desert for a weekend of activities and new gear.
Axcel Offroad isn’t a regular shop—they’re the place rigs go to level up. Regears, lift kits, wheels, tires; if it makes a truck trail-ready, they do it. And they do it loud.
The problem was, their socials didn’t reflect that.
If you weren’t in the shop, you didn’t see the sparks, the busted knuckles, or the precision behind a build that rolls out ready to take a beating. People just saw the finished truck, not the story of how it got there.
I turned Axcel into a social media powerhouse by turning their social media startegy on its head and showing the shop live.
Key Takeaway:
If your work is this good, don’t just post the truck. Post the blood, sweat, and gears that built it.
Redzone Wireless makes the impossible happen: fast internet where the go-to providers don’t even try to offer it.
We’re talking cabins, RVs, rural homes—streaming Netflix in places where you’re usually just staring at a spinning wheel.
The problem was no one even knew their service existed.
Their socials felt like every other ISP—charts, coverage maps, and “speeds up to…” No one was showing the life Redzone actually makes possible.
I flipped the script:
Key Takeaway:
When your content shows the life your product unlocks, people stop scrolling and start listening.
WrapPros doesn’t just wrap cars. They turn them into rolling statements—loud, bold, impossible to ignore. But here’s the thing: amazing work doesn’t sell itself. People need to see the transformation.
Before we jumped in, they had nice photos. Clean shots of finished vehicles. But it wasn’t telling the story—no one got to see the hours of lining up panels, the precision knife cuts, or the moment the last squeegee pass smoothed down a corner. People couldn't feel the craftsmanship.
I brought the shop to life.
WrapPros’ content finally hits like their work does.
Key Takeaway:
If your work speaks for itself, your content should scream it. Now WrapPros looks as loud as they drive.
